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PharmacoEconomics
PharmacoEconomics aims to promote the development and study of health economics as applied to rational drug therapy and disease management, explores the growing
relationship between economic factors and clinical prescribing decisions, providing a practical background to informed prescribing and allocation of healthcare resources.
conceptual frameworks for understanding e-commerce as a social and business phenomenon,
Exploring business forecasting
Time series, data for prediction, errors and the cost of errors; moving averages; exponential smoothing.
Prediction of trends; Holt's smoothing model. Seasonal models; decomposition; Winter's smoothing model
Cycles, predicting cycles; business indicators
Judgemental methods, management and sales force forecasts; formal surveys
PharmacoEconomics is the benchmark for practical authoritative reviews of the application of health economics to disease management outcomes and optimum drug therapy.
Economic outcomes measures include cost-of-illness analysis, cost-minimization analysis, cost-benefit analysis, cost-effectiveness analysis, cost-utility analysis, decision analysis, Markov modeling, and sensitivity analysis.
Humanistic outcomes measures include health status, patient satisfaction, work outcomes, and patient-based assessments
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